omuriceBrand & Interior Concept
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London studio / Brand & interior concept

Brand identity and interior concept direction for restaurants, cafés and lifestyle spaces.

Omurice helps founder-led hospitality and retail businesses shape memorable places — from logo and visual language to interior atmosphere, signage and launch assets.

Currently taking on selected identity, hospitality and interior concept projects.

Discuss a project
Felt Bakery interior with counter, bread display, and warm lighting
Felt Bakery / Wimbledon

01

One strong idea, carried from identity to space.

Omurice gives restaurants, cafes, bakeries and lifestyle spaces a clear direction, connecting the first impression of a brand with the atmosphere of the place itself.

Spatial identity

Featured work & selected experience.

Identity archive

Food / Retail / Lifestyle / Local Businesses

A curated archive of logo and identity work across hospitality, retail, childcare, craft and local businesses.

Offer

Services.

A focused offer for identity, environments, hospitality concepts, and the visual systems that hold them together.

  • 01

    Brand Identity

    Logo, typography, colour, visual language and simple brand guidelines for new or evolving businesses.

    • Logo design
    • Visual identity
    • Typography and colour
    • Brand guidelines
    • Basic launch assets
  • 02

    Hospitality & Retail Concept

    Concept direction for restaurants, cafés, bakeries, shops and lifestyle spaces — connecting brand, atmosphere and customer experience.

    • Concept narrative
    • Menu / packaging direction
    • Signage direction
    • Customer journey
    • Launch creative kit
  • 03

    Interior Visual Direction

    Spatial mood and visual direction for interiors, working alongside clients, architects, contractors or build teams.

    • Interior mood direction
    • Material and atmosphere references
    • FF&E direction
    • Brand environment
    • Collaboration with delivery teams
Felt Bakery interior with brand graphics, tables, and counter

Studio

A studio for spatial identity.

The studio brings brand identity and interior concept direction into one conversation, so a place can feel coherent from the street to the smallest printed detail.

Read more about the point of view, background and working approach behind Omurice.

View studio

Let's talk.

Tell us about your project and the kind of place, identity, or experience you want to shape.

Send enquiry